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kowenicki said:

I think his video essentially says that, but it also says a lot more. People DO have choices where to spend their cash and they want satisfaction for it.

Yeah that was my initial reaction to the question, listening to him now.  I agree with allot of what he's saying, but, I also don't think I have any right to tell someone how to price their product, or how long their game should be.  It goes hand in hand with my views on free speech issues in games.   It's someone elses fantasy, someone elses dream.  I either choose to pay to enjoy that fantasy/dream, or I choose to skip it.  It's really that simple.  Can a lower price help sales?  Can increased game length lend to better publicity?  Sure, or as Jim said, it could be 20 hours of absolute tedium.

I'll never be involved in anything that tries to force someone to wrap their dream/fantasy around some card-board cut-out 'structure' like pricing, length etc...   Again, the choice is up to me whether to buy it or not.  And, because the costs associated with gaming can range from negligible, to expensive, it's also up to me to research these titles ahead of time, to ensure I understand what I'm buying.