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For me the main reason for PS4's success is that it has has a steady stream of games coming all year, this year it already has Dying Light, Evolve and Order among others. I might not have bought any of them but it still gives the impression that it has lots of games to play. While the Wii U has these HUGE droughts with absolutely nothing of note releasing.

Moreover the Wii U is lacking in two critical genres , RPGs for hardcore gamers and sports games for average consumers. 

Its not always about exclusives.