2010: Red Dead Redemption; innovative with western genre
2011: L.A. Noire; innovative with facial expressions
2012: Max Payne 3; not so innovative
2013: GTA V; innovative with three characters
I see them making a lot of different franchises. They spent a lot of time on them. You can say whatever you want, but I guarantee you that 90% of the companies in this world would've milked GTA untill the udders shrank to the size of a raisin.
Sure they promise a lot and don't always life up, but companies like Ubisoft, EA and Activision do that all the time.
Add me on Xbox: DWTKarma