These two games are not comparable in any way except for cinematics.
While major The Order's flaw seems to be full-on hand-holding linearity with no replayability, Until Dawn's selling point is that choices matter, with plot developing according to player's decisions, which should make it highly replayable. I see Until Dawn much more similar to Telltale's games, only with realistic graphics.
Now, that said, I don't think Until Dawn will score much better on Metacritic than The Order, but I look forward to it very much, as I love this type of games.