kowenicki said:
This shouldnt be a shock to people, operating profit is already there in most of their sectors.
Looks like at last the final vanity project of mobile will likely be sidelined and probably ultimately sold off. Thats the final piece as far as I am concerend and was inevitable months ago after sales numbers didnt move up, hence my personal decision to buy in.
As I say, they are aready posting an op profit in most sectors so this isnt a stretch. For too long they have been a dinosaur operating on tiny tiny margins. This is how it should have been heading for the last 20 years. Took a financial crisis to wake them up and the realisation that their domestic market is dying rapidly.
The Sony of now is exactly the Sony I have been banging on about for years and getting grief here for. "Sony isnt going anywhere"... well it has. Sony now isnt the Sony it was. It is smaller, leaner. It isnt trying to return to what it was, its shifting itself to a smaller more focussed business and profits simply follow.
Now if the Yen holds its weak stance this could all potentially happen fairly swiftly. If it doesnt, then its a different story.
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It's a shame that their mobile division couldn't take off. Cause they make some damn great phones. Up there among the best in the market.
As for the rest, do you now reckon that Hirai is doing good? I recall you saying Hirai wasn't any good and was just doing the only possible thing Sony could do in the situation they're in... Basically dismissing the fact that it's Hirai that's stepped in and allowed those things to be moved forward.
