baloofarsan on 18 February 2015
| RolStoppable said: First off, there are Nintendo games that move to bargain bin prices, so it's not always true that they maintain their price. The reason why Nintendo doesn't slash prices is because they have to protect their business. If they conditioned consumers to expect price drops after a few months, then that would have a negative impact on their business in the long run due to decreased profit margins. The Wii U being in a bad position doesn't justify throwing this line of thinking over board, because once you've started slashing prices, it's hard to go back. For consumers, the negative thing is that they can't buy up Nintendo software at dumpster prices, but the positive thing (at least for gamers who tend to buy games early) is that there's no fear that the game that was just bought could be had for only half the price only a month later. |
Everyone selling trough retail would want their retail price to stay high. The question is how Nintendo physically manages this: Is it trough supply constraint? a very active sales presence? trough massive advertising campaigns.
Apple has the same way of keeping up their perceived value, but they really have all of the above mentioned strategies, Nintendo - not so much.
