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RolStoppable said:
People don't like The Order 1886. Length is just another reason that goes on the pile of reasons to call it rubbish; and this very specific reason is so popular right now because some people got their hands on an early copy, so now we know how long it is.

More generally speaking, length is a criterion that can be more objectively judged than the more abstract things like fun and enjoyment, so people latch on to that for comparisons. Even more objectivity can be found in the technical aspects of the graphics in any given game, hence the ridiculous pixel counting, even though most of the people who talk about those things wouldn't know the differences if they weren't pointed out to them by Digital Foundry.