If cable companies will get on board this could be amazing for gaming in general. Playstation is the strongest name in gaming and if they get Comcast on board (who will most likely be buying out Time Warner soon) you could combine the biggest players in two of the biggest mediums of entertainment. Also they could offer Sony pictures and Sony music incentives to the lineup to whoever signs on like you said, leveraging their other entertainment branches. That's something the other companies just don't have to in their arsenal. Comcast can't find a more open solution to what Sony offers. They have to get in bed with someone unlike with mobile or PC where they can make an app or website. Sony offers them content in all aspects of their lineup ALONG with the great reputation of their past shows unlike MS who is just now getting into live action stuff with Halo.
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