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People are debating who's more popular, but there is a reason why Link is the most bought Amiibo...

OT: Pikachu is like the Buzz Lightyear or Woody of Nintendo, while Mario is like MICKEY MOUSE of Nintendo (or the Mickey Mouse of VIDEO GAMES... period). Like Toy Story is to Disney, Pokémon is to Nintendo... but it's still not the Franchise like Mickey Mouse/Mario...