January 2015 NPD Thread! Hardware estimates up!

[MikeRox]

poklane said:

CosmicSex said:

MikeRox said:

So what he's saying is, the XB1 needs to be promotionally priced below the PS4 to have any chance of selling the same. Fair do's.

Thats one hell of a handicap.  Really, the Xbox One has to be lower all month in order to win?  What happens if Sony ever drops the price?

Sony should drop the price this holiday and release Uncharted 4 in October... do it Sony! DO ITTTTTT

This must be worrying for Microsoft. Sony deliberately prioritised profitability over price matching last year. I understand it costs more to manufacture each XB1 than it does the PS4 due to the architechtures. Come next year, Sony will have cut manufacturing costs considerably and have much greater scope for a price drop by then and if MS need to be cheaper to sell better, that means they'll need to take bigger hits.