The Game Industry and Pre-Ordering: When Are Pre-Orders Okay?

[Cloudman]

vivster said:

Cloudman said:

I think I can agree with publishers pushing for pre-orders. Though wasn't pre-ordering always there? I would get often if I wanted pre-order games whenever I went shopping at game stores. I usually say no, so perhaps publishers started doing this to get more pre-orders?

Of course it was always there. But the gaming industry wasn't always this big. The bigger it got the more ways opened up to monetize procedures. The internet and online shops had their part as well. Just think of all the new trends that emerged in the last 10 years. All part of strategies to squeeze more money out of games.

Not saying companies are evil for trying to optimize their margins. It's just the natural way.

Alright, gotcha. Yeah, very true. It seems more natural with how big the industry has gotten compared to the earlier years.