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fatslob-:O on 10 February 2015
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Soundwave said:


It was clear that there were large swaths of people that didn't play games. I don't think that was a shock to anyone. Nintendo was talking about it even before the Wii/DS, Pac-Man VS. was one example, even the GameCube controller with a large A button was an attempt to ease in to casuals. 

Getting to them was the issue, that's what caught people off guard. But really Sony/MS didn't even try because they had no reason to. 

And just because all this is true of 10 years ago, the more pertinent point is ... so what? It isn't 10 years ago anymore. Looking backwards to 10 years ago doesn't help Nintendo now, anymore than looking back to the 80s would've helped Nintendo in the 90s. 

The situation has changed. There is no magical untapped demographics of people who can't access video games today, virtually every imaginable demographic is well served today whereas it was not in 10 years ago. You can't just invent a demographic of people. 

I'd have never thought that I'd be totally in sync you ... 

This so much so especially the last statement ... 

At this point it's pretty hard to find out a new sizeable audience worth pursuing. A blue ocean platform pretty much ALWAYS requires new people with a moderate amount of disposable income to boot. It's a huge road block for Nintendo trying to carve out it's own customers since gaming content consumption has drastically increased which means there's little left to exploit. Competing in the smart devices segment is already a bad idea because of the fact that mobile gamers don't value gaming software much hence the low profit margins and it's already crowded as it is. PC gaming also isn't the right direction either since many of the userbase don't value a whole lot of Nintendo's traditional console game franchises. The only market that Nintendo can sell to left is the handheld market and it could downize even further than it already has in the future. 

It looks like the only way for Nintendo to succeed is wait a long time until the new generation comes along or more consumers gaining a higher income ...