Never on 09 February 2015
Have big first party games at launch.
Focus on attracting the core Nintendo gamers.
Be ready with your marketing, OS and software.
Don't pick stupid names.
Mix new IPs and old.
Don't hope or expect third parties to bail you out.
Exclusives are what matters. Don't waste time publishing lots of third party ports of old games.
Don't let a new system look slower than last gen.
