sundin13 said:
naruball said:
Actually, that's a great point. I forgot about that. But I still stand by my point. Ninty's advertisement of wiiu is nothing short of embarassing at this point. I keep reading how these Nintendo directs are better than any kind of advertisment and I question whether some people spend a little too much time on forums to realize how the real world works (not referring to anyone here, as I didn't see anyone mentioning that this time) . Yes, of course you're right. Something that costs 0 will be advertised differently than a console and a game or it's a much harder sell. But I see no real effort from Ninty to adverise their products properly so saying for example that "it's not perfect" is an understatement. Some efforts with celebrittes or some big budget ads could help the sales. I'm not gonna claim that I know how much exactly, but I would have liked to have seen some effort. At this point it looks to me as they've given up and the only reason they keep releasing games for wiiu is because they were years in development anyway and to avoid upsetting the fans. It seems like they want to cut their loses and they're going for pure profit without taking the necessary steps to save/help the console. Could be wrong, but that's the way I see it.
There's a reason superbowl ads are full of celebrities. They help a lot, even when it comes to buying something more expensive than a wiiu + a game. I think there was a time when Call of Duty had a dlc coming out and there was a live action trailer with several celebrities. It gets people talking, so I think they should have tried it. As for link for the example I gave, I'm afraid I don't have one. It's based solely on memory when wii party came out in the UK (was living in Edinburgh then, so I paid closer attention) and there was a vgc member who made a thread about JLS making an ad for the game and some people mentioned that they were big in the UK. I watched the ad and thought it was pretty cool. Then I kept checking the UK sales charts and noticed that the game had quite the presence after the commericial started airing. But, yeah, like you said the fact that wii was popular back then made games released on it a 40 pound purchase instead of wiiu+game.
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They have been advertising, they've just been doing it a little differently. For example, they have been doing targeted advertisement/promotion with youtubers who have a fairly high female viewership. Smosh did a video with Miyamoto playing Mario Kart which has over 2.2mil views and his channel has over five million subs. I wouldn't be surpised if that was a much better value (value is the operative word here) than paying Liam Neeson for a TV spot.
Additionally, as I stated earlier, Nintendo also had the number one advertisement over holiday 2014 according to an Analytics firm. They also have a number of advertisements (which are fairly typical gameplay+voiceover ads) airing on kids channels like Cartoon Network, where impressionable viewers would be watching. They haven't been advertising as much as I think they should on standard television, but the people who watch standard television are much less likely to be influenced by a console gaming related commercial.
I think Nintendo understands that dropping obscene amounts of money on Super Bowl spots with Liam Neeson just isn't worth it for what would likely be an insignificant increase in sales. I think this attitude shows their focus for the generation on small profits as opposed to market share, which is sort of the only "win" position they have right now, due to their screw ups early gen (early gen Wii U advertisement (and naming) was terrible...3DS was lucky to have dug itself out of that hole).
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I don't think youtube helps as muh as people think it does (though I realize that I could be wrong). 2.2 m views could mean anything, really. You have people looking up videos for x game that they already have or were planning on buying anyway, you have people rewatching the video because they like either the youtuber or the game itself and then you have the trolls who watch to troll the video. Sure, it's a very cheap way to advertise but at the end of the day Ninty's presense in the mainstream is disappearing and that could affect sales of future consoles and games. I think wiiu needs mainstream exposure and it's not getting it like that.
In their efforts to "win" like you said by making a small profit, I feel like they're becoming irrelevant. They went from having one of the hottest products (wii) to the butt of the joke (it's so easy for especially young people to turn on you; praise ninty for wii and then trash wiiu the next day). We've seen that happen with celebrities as well. Lady Gaga praised as the mesiah of music and then dismissed as soon as her sales started to fall. All this negativity that Ninty is getting because of its sales makes people forget that quality titles are still there. Ads on children's programs and youtube videos are not gonna cut it, if Ninty wants to be a powerful and respected company again.
All companies have their teams who tell them what and where to advertise. It doesn't mean they're always right. There've been many examples of poor decisions over the years from MS and Sony as well.
@bolded Number one in terms of what exactly?
