(New OP) He's doing it... He's bringing back SONY.

[the_real_dsister44]

NewGuy said:

the_real_dsister44 said:

Eh, I feel like this is pretty premature. Sony got rid of a lot of stuff in 2014... 20 or so stores, the tv division, laptop division, stake in Squeenix, and SOE. I mean, if they can continue to do this year after year, yeah it will be a sustainable plan, but they can only sell or spin off so many things

They needed to sell all of that stuff. Have you been to a Sony store? It's empty as all hell. Compare that to the Apple or even MS store...Laptops, needed to get rid of it. Squeenix, well, unless they could buy a majority share and control where Squeenix games would go, they needed to unload it as it wasn't doing them any good. SOE has always been more of a PC dev, so cutting the fat. With that said, you are right, it's a long road ahead and Sony needs to prove they are financially viable without selling assets.

1. I don't think you are getting my point. Massive sales of departments can do a lot to turn a short term profit. It just isn't a viable long term strategy.  Yeah, they made a quick buck this year, but what about next year? They can't sell the laptop section off again. Even with these sales their net income was still over a loss of 100B yen. 

2. One of Sony's core businesses is as a security trader... It's basically their job to buy and hold stock.