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JWeinCom on 08 February 2015
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Soundwave said:
JWeinCom said:
Instead of arguing with all of the stupidity coming out of this topic, all that I'll say is this. It's a good thing that people from these message boards are not running Nintendo. I'm not saying Nintendo's marketing is perfect, but if people here ran Nintendo, they'd be broke within a week.

Pro-tip: Marketing a $300 machine (or even a $60 game) that is based on a one time fee is vastly different than marketing a F2P game that relies on micro-transactions.


So Nintendo's philosophy of basically never marketing at all is the smart play? 

I'm not saying they should spend a billion dollars doing something stupid like buying Capcom because I like Megaman or something idiotic like that; but having some mindshare with the general audience might be something worth investing in rather than letting your competitors (from both angles, MS/Sony on one front, and smartphones on the other) basically have free reign while you sit back twiddling your thumbs doing nothing for years at a time. 

At some point the whole "we don't like to compete (Iwata's own words), because we're Nintendo, we're a special snowflake" just becomes a load of bull sh*t. 

Sony and MS market constantly on television (successfully at that). Marketing has been essential to most successful home consoles. There's nothing magical or special about marketing a console game vs a smartphone game. 

NOA in general needs to be completely overhauled, it's fairly plain as day they are incompetent. No you wouldn't want a fanboy running the company, but someone with some actual understanding of the business who's more progressive and Westernized, understands modern (not 1980s) marketing, would be a world of help. 

I could tell this won't be too useful of a conversation, since you started with a strawman argument :-/  Accordingly, I'm not going to address  "So Nintendo's philosophy of basically never marketing at all is the smart play? " because it's an argument I never made.

"There's nothing magical or special about marketing a console game vs a smartphone game. "

If you truly think that trying to convince someone to download a software for free that you hope to extract money from, where the potential user base is at I believe well over 100 million requires the some marketing strategy as marketing either a 300 dollar machine, or a 60 dollar game with a potential user base of about 10 million, then I don't know what to say.  It's clearly a different situation, and it wouldn't really make sense to spend 4.5 million dollars + whatever people like Liam Nieson and Kate Upton charge to put an ad there.  It's simply not a smart way to spend nearly 5 million dollars.