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AlexJones on 04 February 2015
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LudicrousSpeed said:
AlexJones said:

Normally, stores will wait for stocks to deplete before asking for more, but the console sales aren't like others.

Due to the  deals that MS was doing for new bundles during the holidays and most of the year, stores were expecting new Xbone bundles to fly off the shelves. They already knew the old SKUs wouldn't sell anything so they sent these units back to MS to sit in warehouses and ordered the new Xbone bundles.

So yes, alexajones, console sales do "accumulate like that".

It doesn't work that way, though. And stores cannot just "send stock back" of most video game merchandise. If consoles are going to "fly off the shelf" then stores want all they can have of it, even the regular SKU. Especially during the holidays.

And on the flip side, why would MS just accept these supposed truckload after truckload of old stock so stores could sell a different one? They would have them sell what they had first. I've spent over almost two decades in retail managing electronics for Walmart, BB, and Target. What you're saying is quite simply a load of crap. It's virtually impossible to send back even over stocked software, let alone millions of consoles LOL.

Because if they didn't, stores wouldn't have any shelf space for the new SKUs and would need to sell the old SKUs, which there aren't any deals for. That would mean Xbone sales would continue getting crushed by PS4 sales, and MS doesn't want a PS2-generation-like outcome.