That's the first time I think I've ever used that word on VGChartz. It seems fitting too, as the High Voltage Games was responsible for such turds as Charlie and the Chocolate Factory and the Family Guy game (each scoring below 50% on Gamerankings). How shit does a game have to be to be classified as shovelware?
Just because they put together a pretty engine and made a bunch of claims doesn't mean they can make a good game.
If isn't fitting. If they are making an effort, it can't be shovelware, regardless of the quality. Shovelware means it's just "shoveled" on, as in just flung on, with little effort.
Now a lot of their past games count, but most of those are licensed games, which tend to be rushed out at the behest of the company holding the license.
Heck, it might have been those licensed games that made them realize they needed to make a serious game.
This game may not be good, but that is not the definition of shovelware.
A flashy-first game is awesome when it comes out. A great-first game is awesome forever.
Plus, just for the hell of it: Kelly Brook at the 2008 BAFTAs