Sony spending dollars (Almost a billion of them)

[Landguy]

joeorc said:

Landguy said:

THat Apple uses them is a good thing for now.  THe problem is that Apple is not loyal to its compnent providers.  THey often use them for one or two generations and jump to the latest and greatest to provide a different thing.  So, they may only use these sensors for 2-3 years.  Of course, Sony can still supply them to other cell makers for the lower end phones over time.

I just went over this already, who is Apple go to go to?

You I think are missing the main problem is pointing out "well they only use such and such for a few years" the problem is no other company that make 3D stacked TSV camera CMOS sensors is anywhere near Sony's advancement, you do know this took decades to even get this far with a large number of engineer's.

 

So who will be able to offer is as cheap as Sony? Remember the cost sharp and others had for a single Blu-Ray Diode vs what Sony was able to offer to the companies? The fact is Sony has invested into development with this method, and Apples and Samsung requires such thin CMOS sensors, that it would be quite a while before they mostlikey change if ever they do in near future is very unlikely.

Unlike yourself, I don't claim to be an expert in the sensors or the tech companies that can provide them.  If you think that reading a few articles about the sensors on the internet and maybe a few articles about providers makes you or I an expert, OK - then we are both experts.  If we read many of the same bits of info, we see that Sony has not been the provider to all of these cell phone makers since the first cell camera.  They are providing the tech that these companies want today for the price point they want today.  Like I said, Apple(or whatever cell manufacturer) could find a different or better or cheaper or whatever component tomorrow and just change.  

Making the assumption that because Sony has been working on the tech for years and has a lot invested in it means absolute ZERO.  The tech could be considered good or great or even the best for some applications.  That still means ZERO.  Apple has not had the best camera phone for years.  They have said that it is good enough for what they felt their customers needed.  When Apple decides that it is time to change that plan, they will source the materials based on price and what they want out of the tech.  If sony can meet their production demands and provide it at the price, they will continue to use them.  If not, they will move on.  There are no guarantees.  

If you think that we know of every tech that is out there by snooping through the internet, you are incredibly wrong.  THere are 1000's of companies working on technologies that no one even knows about.  Apple could just as easily picked a different tech a year ago and had someone put it into production.  You wouldn't know about it until well after the fact.