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I never watched a video of pewdiepie but if you are somehow into gaming news you know him.
But i rather watch twitch.tv than Letsplays cause Live > all

PixelPerfect said:

Doesn't he make over a million dollars a year,

I read he is coming close to 10 Million a year
2013 it were like 4 Million $ going above 8 in 2014.

 

sc94597 said:
KylieDog said:
People should read this to see why discouraging youtubers to play your games is a bad thing.

http://www.mcvuk.com/news/read/how-pewdiepie-fired-skate-3-back-into-the-charts/0137447

While it is definitely something which supports your claim, when taken in context it isn't a huge deal.

For the following reasons:

-  The total difference in sales for the XB 360 version from the 2013 -> 2014 was 466,193(2014) - 334,446 (2013) = 131,727 and PS3 version 340,240 (2014) -303,766(2013) = 36,474. Which is a total net gain of  168,201 copies or 4% of total sales. 

- The price for a new copy at this point is $20, not $50 - meaning these sold copies are less profitable. 

- This is one isolated case. There are many games that haven't greatly benefited from sales because of PewDiePew's gameplays. Notice that this video had 12 million hits (at the time of the article) and most of his videos only get 3-5 million. Which games this benefit is very unpredictable and almost like winning the lottery. 

- PewDiePie is the most popular let's player, youtuber, and has celebrity level appeal. Certainly he  can affect sales sporadically like any other celebrity. I wouldn't call most let's players celebrities though. 

- Celebrities can play games on non Youtube platforms too and affect sales. Ellen and Oprah sold plenty of Wii's, for example. However, there are many instances where a celebrity's endorsement doesn't affect sales too much. This is true for both these mega-celebrities and gaming centric ones (PewDiePie.) 

So considering how the potential gain in sales and profit is miniscule, and the risks can be high (Intellectual Property damage) it can possibly not be in the interest of a profit-seeking firm to have let's plays (look at the demo argument, often demos hurt sales and damage IP's, so many companies don't take the risk.) The overall opportunity cost could be less than the real-world costs, meaning profit was not maximized. 


Well this dude has a big following...a damn big following
Bigger than anyone - He can push old games into the charts again easily if he wants to.

Now Nintendo is struggling to sell nice numbers on anything that isn't Mario related.
Im pretty sure someone like PewDiePie going ham over something like Bayonetta 2 could actually make this game sell more than those lol-worthy numbers.
Hell if Pewdiepie would promote the new Xenoblade this game has an actual chance to sell GOOD...No 200k Units aren't good and a failure.
Nintendo Followers brag about their great 3rd Party games with high Metascores,how bad games like Destiny/Ubisoft stuff etc on PS/Xbox are and how poor Sony/MS Follower are to miss out on those games but what does it help if nearly no one plays them?Not even the majority of WiiU owners buys them.
And at the end something which is considered bad like Destiny and all the other games sell Millions over Millions while Bayonetta 2 doesn't even reach 500k LOL
Pew could promote the crap out of this game.
Nintendo needs someone who has a connection to a gaming community.They on their own don't seem to be able to advertise their games.
Pew would do it probably instantly if he gets something out of it.Why would someone with "power"(he clearly has some in the gaming community) promote stuff without getting something in return?
At the End only Nintendo and their 3rd Party would win.Im pretty sure Platinum would happy if they could get easy 500k extra sales out of Bayonetta 2.