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It definitely is worth it.

The PS4 version only just about broke 1m, so 220k is a fine addition to that. If the PS4 version sold 5m and the X1 version only 200k, then that'd be a different story as the money used to port to the xbox could instead be invested in producing more content to sell to the 5m PS4 owners. I believe this is the situation with Ubi and Wii U.

Also the Ground Zero isn't exactly MSGV, its a gloried demo being sold at retail so expect its sales (especially physical), to be quite muted on the xbox where there are not the hardcore fans., Phantom Pain however will probably break 1m on Xbox One quite easily. Its a no brainer from a business perspective, especially considering the similarity of the PS4/X1 hardware.

The arguments people are suggesting for exclusivity really aren't that strong. In this day and age, sony and MS are gonna fight to promote your product if they think it will help them shift hardware (as seen with Watchdogs, Destiny, Fifa, COD, Far Cry etc). The gains from exclusivity could be numerous but they're really not that tangible and most likely will not equal the same amount of profit as selling 1m on xbox. If this was an unknown IP or a struggling/small studio, the benefits of exclusivity would stand out more.

Note that the Dragon Quest franchise didn't really benefit at all from Nintendo pushing it with their marketing. Sometimes products operate within a specific niche and doubling your marketing budget isn't going to double your sales. Instead concern yourself with marketing efficiently to that niche, which is often more a creative struggle then a financial one.

P.S: They should scrap the 360 version :p