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Twilord said:

Yeah, also Gaga and Bieber should also let him put their copyrighted music up to make all the money off of, because it'll totally introduce new listeners.

In fact J.K. Rowling should pay Pewdiepie to read the Harry Potter books on Youtube, because that will totally help them sell, after all reading books and listening to audio books are totally different experiences.


Do we have ANY proof that Lets-Plays increase sales figures? Because I've heard findings that demo's flat out hurt them. Indies don't count because we're a different story.

Surely you can see the issue in comparing gaming to linear forms of entertainment? ^^; If the gaming experience was so easily replicated through simply watching/listening, we'd have seen developers and publishers follow in the footsteps of the movie industry. 

Seeing as that's yet to happen, i'd say it's safe to assume that while the benefits youtubers provide are debatable, the majority of the industry doesn't appear to see it as a threat (and in-fact frequently embraces it).