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To all the people saying it made sense to be on x1 because more sales..
how do uou know
1. People wouldn't have bought a ps4 to play an exc 'll shove
2. Multiplatform owners simply bought it on x1 over ps4
3. Money invested was worth the sales
4. Games were sold at full price

Developers have actually come forward and said that exclusivity does result in increased sales and free marketing / hype
they've also said they have to weigh it against the cost and additional sales among other factors. Usually an exclusive will receive first party support or paid advertising.

So the question is how many sales are actually gained by multi, at what price, and at what cost. Generally an initial move to multiplatform is balanced against the cost of establishing a new fanbase. If it doesnt pan out though, these studios will return to exclusive...but not after they've damaged the brand.