I asked u to think about fashion because there are a lot of similarities.
advertising in general is about selling emotion. Passion, confidence, fun, security, haute.
billions are spent getting the audience to feel an emotional connection to a product.
thats why so many ads nowadays feature "blind taste tests" with real citizens and experiences.
like games nowadays, people dont trust paid ads or reviews as much.
lets plays accomplish this because they sell an emotional experience. A bond that you and your own friends can share.
look at the wii success.
simply watching a screen woild result in a mom going "oh great more games..."
But then they see how fun it looks to play, and grandma does it and suddenly u have that advertisement.
in fashion people steal all the time. There's almost mo policing available but it has created countless styles. They pay people to wear them.
it is the fundamental idea of advertising. Exposure and emotion.
visual people will always be visual, but people buy cars to protect their family, to be reliable. Same with lets plays. People will buy games if an actual human looks like he's really enjoying it.
