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Define "winning."

The one who pleases their fans the most?(completely subjective) or the one who makes the biggest impact that could in turn increase their installbase?

I'm gonna go with the second option.
I feel like MS could "win" this E3, not because of the games we already know about, but because I somehow feel they have many things that they haven't announce yet.I know this applies to all the "Big Three" but Sony has many events throught the year, so it is very unlikely they are gonna show everything they have at E3.About Nintendo now...Well they always showed amazing games that you just can't find anywhere else, but the console still doesn't sell no matter how good their showing is...