Apart from Uncharted, Bloodborne is probably the biggest game launching on PS4 this year. It has the potential to appeal to all Souls fans and in all territories - EU, US and Japan.
It's the game people know and love - but with a much more gruesome style, and darker setting. It's blood for pete's sake.
A bundle that is more than the standard Game+Black Console is so depressing. Hell, I know people with 2/3 3DS' just because they were tempted by the cool customisations.
You can't 'limited edition' everything (Unless your name is Far Cry 4 and in UK) but BB already has a fanbase, has the advantage of being a new Blockbuster IP (Which have done well so far this gen) and from a dev you know is good for it.
It can sell many thousands of PS4 units, and a limited edition bundle with the Blood red style, the dripping red artwork, will just push the sales further for the hardware.
