globalisateur on 29 January 2015
Don't forget that Sony is mainly a worldwide company. They'll do a price cut when the global situation (in accordance to their plan) will justify it.
Maybe a price cut in US would have gained them 200k more customers during the holidays, (if there was enough PS4 to sell of course).
But a price cut in the other countries would have being completely counterproductive because anyway people will still buy mostly their console, even in UK during the holidays.
Anyway I think they'll do a price cut when they'll be able to make cheaper consoles.
