| Kerotan said:
MS are getting free advertising for the lets plys and other videos such as funny/best moments or a plethora of other types of vids like in game easter eggs, funny glitches, secrets, tips and tricks. Or even people analysising a game trailer they release. Games like The Last of US became a cult hit due to guys like Pewdiepie and many others playing them. Sure you will get a lot of people who don't have a ps3 watching it and never buing it but it has a huge effect on people with the console and people who just need 1 big reason to buy it. And 99% of these people won't watch a walkthrough with nocommentary. They subscribe to pewdiepie because they like him and watch the episodes to see his reactions. I work in this industry and it's a well known fact many gaming companies pay huge money to youtubers to play their games. and it covers almost every genre under the sun. |
It doesnt MATTER that it is 'arguably' free advertising. It's their game that someone is potentially experiencing for free and money is being made off their hard work.
Microsoft didn't sign an advertising deal, so they can claim all the money, since they could legally say "This video made ad money because people watched it for the game we published"
Would PewDiePie get 2 million a year if every video was purely his dramatic reactions? No, no one would watch that, so it's both the reactions, and moreso, the game, that people tune into.
And even morals, ethics and code aside, at the end of the day, a game has the same legal rights as a movie. Microsoft have chosen to pursue those legal rights, and hell, smart of them, no one is gonna not upload halo 5 gameplay because microsoft are taking a percentage.
