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Kerotan on 27 January 2015
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fireburn95 said:
Zkuq said:

Listening is the music experience. Watching is NOT the game experiece.


I certainly got the game experience from watching beyond two souls and Telltales the walking dead.
Hundreds of thousands likely would too for story based games.

Even so, music belongs to music publisher x, so they deserve the money.
Game belongs to game publisher y, they deserve the money for their hard work


MS are getting free advertising for the lets plys and other videos such as funny/best moments or a plethora of other types of vids like in game easter eggs, funny glitches, secrets, tips and tricks. Or even people analysising a game trailer they release. 

Games like The Last of US became a cult hit due to guys like Pewdiepie and many others playing them. Sure you will get a lot of people who don't have a ps3 watching it and never buing it but it has a huge effect on people with the console and people who just need 1 big reason to buy it. And 99% of these people won't watch a walkthrough with nocommentary. They subscribe to pewdiepie because they like him and watch the episodes to see his reactions. 

I work in this industry and it's a well known fact many gaming companies pay huge money to youtubers to play their games. and it covers almost every genre under the sun.