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People 'hate' because of Anitas lack of valid argument. An argument needs a point and evidence. She can easily come out and say "This game is designed to give in to male fantasy", but where's the evidence that men are psychologically void that they cannot differentiate between real and fake?
Second point is, because she blocks critiques on twitter, even those who aren't aggresive or abusive.
Third is, this isn't done Primarily for the good of feminism. She makes money of this. 160 big ones infact. For someone who asks for money, and gets a lot, you expect valid arguments, well sourced and evidence-filled.
She promises 12 videos in 2 years, and makes half of that. Those who paid for what they were promised could naturally be angry at that alone. If we can hate at Bioware for an awful mass effect 3 ending,
we can hate at Anita for low-quality, less-than-promised quanitity, invalid arguments and pushing agendas of female superiority.