EaglesEye379 on 18 April 2008
On a branding equity basis, losing those titles exclusitivity is about equal because it means it will no longer monopolise NA and Japan regions. On a revenue sense, obviously GTA4. The PS2 was the console to get to play the best games. Trying to brand the PS3 as anything else was the biggest mistake. EU is the saving grace at the moment, where the uptake into BluRay is alot faster than other regions and MS has much lower brand equity.
