Nintendo kept only their most dedicated fans. They were abandoned by non-gamers without much they could do and they abandoned the mainstream by having very small variety and 3rd party support.
there is nothing they can do this gen and I don't think they are willing to do for next gen. As that imply risk and possible loss, which we know Ninty is advert to.
duduspace11 "Well, since we are estimating costs, Pokemon Red/Blue did cost Nintendo about $50m to make back in 1996"
http://gamrconnect.vgchartz.com/post.php?id=8808363
Mr Puggsly: "Hehe, I said good profit. You said big profit. Frankly, not losing money is what I meant by good. Don't get hung up on semantics"
http://gamrconnect.vgchartz.com/post.php?id=9008994
Azzanation: "PS5 wouldn't sold out at launch without scalpers."