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I wouldn't say the hard left Nintendo either. How many million do you think are hardcore? Majority casually play and I don't mean those that jumped on the Wii bandwagon. I mean those who play games as a hobby all time but not devoted. The Nintendo fans wouldn't go elsewhere. They are with Nintendo because of Mario, Zelda, Metroid, and such. Nintendo has been always able to deliver great first party support. Nintendo's lack of branching out though with new IPs have hurt them from expanding their audience, instead it just retains fans. Sony for instance with LittlebigPlanet, The Last of Us, and Uncharted have been able to introduce the PS3 to new users who might not have been fans of God of War, Gran Turismo, KIllzone, and such.