Euphoria14 said:
Why wait for sales to slow down to try and pick them back up when you can try to take already high sales and make them even higher? Why would you want to drop price at any other time than the time when your heavy hitting games release? The games increase sales, the price cut increases them further. The price cut increases consoles sale, which in turn also increases software sales. maximizing the potential of your big exclusives and 3rd party partnerships makes a lot of sense. It's win/win.
It would also be a great move since the effects of this cut would be felt from now until the holidays and possibly beyond, because for every sale the PS4 can take from the XB1 can have a trickle down effect due to friends buying what friends buy. At no point is increased marketshare a bad thing, especially when you're already in the drivers seat and making profit on each unit. More consoles sold = more peripherals sold = more games sold = better than their current state, even if their current state is very good. |
EXACTLY. I said something earlier in another thread. You want to keep the momentum going, not wait for it to die out, then try to restart it weeks/months later with a pricecut. The latter doesn't always work out the way you want it to. Just look at the current state of the XBO. MS foolishly let the price go back up to $399, thinking the holiday momentum would carry over. Instead, sales died down greatly. So much so that they tried to jumpstart sales by dropping the price back down to $349 about two weeks later. Sure the cut improved its baseline, but the PS4 is still continuing to outsell it. Continued momentum is also why Sony made sure to spread out its exclusives for the year.
