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Seece said:

So with the announcement that Xbox App will be integrated into Windows 10, coupled with the fact Windows 10 will be available as a free upgrade to Windows 7 and 8 users, it seems Xbox is gonna get a free bit of marketing/promotion.

I wonder how easy MS will make it to sign up to an Xbox account, if once you have your email address linked you can just open the app and chose a gamertag and ban you have an Xbox live account.

That's basically how it is right now with Windows 8.x.  Want to play an "Xbox Live" game from the App Store, you have to have a gamertag.  Sign-in, play the game, earn achievements that appear on your gamertag.  There aren't many Xbox Live games in the App Store, but they exist.  Minesweeper, Solitaire, Majong, etc.