Xbox One is going to be advertised and promoted to hundreds of millions of people this year, every time they turn their PC on

[MoHasanie]

SkyHold said:
100 of millions of people won't have Windows 10 though and they already know about the X1.This won't promote the console any better as MS already does something similar with Windows 8.

Actually, there will be 100's of millions with Windows 10. All users of Windows 7+ will get Windows 10 for free.