Xbox One is going to be advertised and promoted to hundreds of millions of people this year, every time they turn their PC on

[greenmedic88]

The Xbox brand is recognizable enough that this probably won't have the type of impact some are predicting.

As a sometime PC/Windows gamer, even with the free Win 10 upgrade, this is not the straw that will compel me to buy an XBO; I'd still rather play on Steam, with PC components.