Is the Xbox One a failure?

[nanarchy]

ZarskiSold said:

nanarchy said:
Xbox is a business, from a business perspective it is very successful, not as successful as they would have liked but successful none the less. It is faster selling that its predecessor and without the massive losses the predecessor had to take in the early years, has excellent 1st and 3rd party support and a solid future (assuming they can maintain momentum). No it isn't going as well as the PS4 but it doesn't have to in order to be a success.

Seems to MS its beat them or failure.  

Phil Spencer admits both the PlayStation 4 and Xbox One are doing "incredibly well," the new head of Xbox says "that’s good for the business, but we’re in this to win."

http://uk.ign.com/articles/2014/03/31/microsoft-we-are-in-this-to-win-focusing-on-games-at-e3

of course they are in it to win, but that doesn't translate to if they are not first then it is a failure. It is a business, the goal will be to get as much of the market share as possible to allow the highest profit, ideally they would like 100% marketshare and they would keep pushing as long as there is more marketshare to gain, you don't strive to achieve "an acceptable level", you set goals to outperform. They will have baselines, goals and stretch goals in mind and you will never here any of the companies say they have enough marketshare and are content.