Zackasaurus-rex on 20 January 2015
| DonFerrari said: Companies care less about marketshare than About total sales and profit. Of course bigger presence and MS preffers total domination but no need to fret over it. |
Console manufacturers make most of their revenue in game, service, and accessory sales. In other words, marketshare is directly tied to overall profitability.
This is why emboldened companies even choose to be loss leaders and why MS have made such drastic price cuts and bundles in addition to increased advertising.
