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kitler53 said:

also,.. lol at taking two franchises with nearly identical sales per platform and calling one niche and the other popular. oh what will they think of next..

Souls is niwhere near in sales to Borderlands. It's barely selling half the units. It's niche because it sells to fans of a particular genre and is completely inaccessible to anybody outside. 

Borderlands is a FPS which is significantly more popular among general population. It is very accessible and easy to play. Also, I believe that many newcomers that pucked up a PS4 for Destiny will give BL a shot, as it is of similar gameplay aspects with a lot of character modification. BL has a chance to pick up a portion of new audience there.