tiffac on 17 January 2015
| Shadow1980 said: Y'know, I wonder if this recent price cut will be short-lived if the PS4 continues outselling the XBO despite costing $50 more. We're already 24 hours into the new "promotion," yet the PS4 is comfortably ahead on Amazon, Best Buy, and GameStop. If the XBO doesn't do much better than it did last January (142k according to NPD) despite being at $350, I think MS might just cut their losses, stick the XBO back at $400 to keep it more profitable, and wait until Sony cuts the PS4's price before cutting it again. They may also do additional price promos during the holidays. For example, say both the PS4 & XBO are at $350 come this October, which is likely. MS may drop the XBO to $300 during November and December. Basically, if having the XBO be below parity with the PS4 doesn't help outside the holidays, they may keep it at parity until the holidays, only dropping it below parity during the last two months of the year. |
Wouldn't increasing the price again after announcing a price cut just hurt consumer confidence? I think MS is prepared to take some hit financially because they know they can get it back on Xbox Live and games, if they increase their market penetration.
MS strategy is like the US or bust right now.
