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Doesn't actually seem that bad, to be honest.  Reminds me of those random treasure boxes you can buy in some other MMOs.  Response from John Smedley:

I'm going to weigh in here on this subject. We've been showing it clearly in all of the streams we have been doing. I made a point of personally doing it during last Friday's streams. We want them to be server events... so we make sure the whole server knows they're coming and I've personally been killed many times after I paid for them myself. So I fundamentally disagree with the argument. In terms of us not being honest about it - untrue to an extreme. Quoting an 8 month old reddit post after numerous streams and interviews where we've been quite public AND putting it front and center in our "What to expect document" which was right on the purchase page just makes this blatantly unfair IMO. (here's the link - https://www.h1z1.com/dev-updates/h1z1-what-you-can-expect-in-early-access) or you can just go back to the steam page. So if you think it's P2W don't buy it. Don't play it. But I have to say wait until you've personally tried them before making the call. We included airdrops in both the $20 and the $40 versions just so you could see for yourselves. But to clear up the misconceptions - 1) You cannot call in airdrops until the servers are 1/4 full. 2) You can't call in airdrops without generating a ton of zombie heat. 3) the airdrops are random in what they deliver. 4) you are not guaranteed to get a single thing out of the airdrop you called in. You could die trying and you're out the money. 5) We fly the plane in very slowly and loudly.. we also stream green smoke from it you can see from very far away. This is all I'm going to say on the subject. We've been straight about it. We've called attention to it publicly and it's something we've decided we want in the game. It makes it more fun. It can shake things up. Please don't judge based on knee jerk reactions. Try it. Or watch more streams with people doing it.

Now with all that being said - we're going to be making some big changes to them in the next day or so.

1) Dramatically widening the radius they come in - it's too small from what we're observing. 2) Making sure the chance for guns is a much lower chance so they are much more rare. 3) Upping the minimum number of people on a server to even allow air drops. It's set at 50 right now and we're going to at least double it. We are serious about these being server events and contested. 4) Making the plane fly even slower.

Smed