Npd vs VGC tracking

[MepH]

generic-user-1 said:

Cons:

NPD:

the sample isnt so good, its to big and it doesnt track a major retailer with a different demographic than the others(toys r us).

Just stop the damage control, there's nothing to argue about NPD. They track more than 95% of the retail US market (and the top5 retailers), Toys r us is barely 1% nowadays.

NPD USA Retailer Marketshare, beginning of the 8th gen (approx. 2013):

1) GameStop - 30%
2) Wal-Mart - 25%
3) Target - 15%
4) Best Buy - 12%
5) Amazon - 6%
6) Toys R Us - 1%
----Top 6 comprise 89% of the USA market