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S.T.A.G.E. said:
Its going to cut into their profits, but they cannot beat Sony otherwise, so they should just ride with the momentum until something gives, I guess.

don't worry... i'm sure they will find some way to make up for the costs. for example a rushed halo 5 or maybe quantum break will sure help saving money in the short term. i mean who cares about long term strategies these days...?