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Bodhesatva said:

This is basically Sony's game, guys, which is why I personally find it so intriguing to see Microsoft beating them at it.

Sony was the first company to succesfully open the wallet to pull out exclusive titles. Paying direct cash, paying for development, advertising... its worked wonders for Sony in the past.



A lot of people don't realize the truth of this -- this strategy is how Sony completely trounced the Sega Saturn.  With Nintendo's arrogance driving away third parties, Sony scooped them right up with exclusive and timed-exclusive contracts.  It's how Sony got their foot in the door, and now Microsoft is using their own strategy against them, because this time, it's Sony's arrogance driving them away.