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Adinnieken said:
fireburn95 said:


Well I havent made it my life goal to study it in depth if thats what you mean

I just do know that ofcom and a couple other regulators/watchdogs do monitor unethical practices like this


OFCOM doesn't have anything to do with consumer regulation.  OFCOM, which is the equivalent to the Federal Communications Commission (FCC), regulates and oversees the airwaves in the UK and ensures that offensive programming or fraudulent advertising is dealt with and kept off the airwaves.  OFCOM would be involved if Microsoft made a fraudulent claim or price in an advertment for the Xbox One.

For example, OFCOM is the government body in the movie "Pirate Radio"/"The Boat That Rocked" that attempted to stop the pirate radio station operating aboard the trawler off the coast of the UK. 

The Office of Fair Trading is the Britiish government agency that regulates consumer trade in the UK.  It would be the equivelent to the US Federal Trade Commision (FTC).  I can't locate anything that suggests that changing a price in the UK from one price, to another, than back again to another is illegal. 


I may be no expert, but increasing a price to very soon after decrease it and call it an offer, and advertised as such is regulated by OFCOM/CMA. They will make sure it is not advertised as such.

Afaik it is never 'illegal', it's an unethical business practice, and they usually notify them.