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Guys look at the NPD. The PS4 sold 1 million units even though the Xbox One was cheaper, The lead is over 600k.. It retained the overall lead and chances are it will still probably win January. It would take months for Microsoft just to break even... so the best strategy is to keep the price up to get the profits, and hold out for a few more months. Microsoft will not be passing Sony in the US anytime soon. They might as well make as much money as possible.