| fireburn95 said:
I just do know that ofcom and a couple other regulators/watchdogs do monitor unethical practices like this |
OFCOM doesn't have anything to do with consumer regulation. OFCOM, which is the equivalent to the Federal Communications Commission (FCC), regulates and oversees the airwaves in the UK and ensures that offensive programming or fraudulent advertising is dealt with and kept off the airwaves. OFCOM would be involved if Microsoft made a fraudulent claim or price in an advertment for the Xbox One.
For example, OFCOM is the government body in the movie "Pirate Radio"/"The Boat That Rocked" that attempted to stop the pirate radio station operating aboard the trawler off the coast of the UK.
The Office of Fair Trading is the Britiish government agency that regulates consumer trade in the UK. It would be the equivelent to the US Federal Trade Commision (FTC). I can't locate anything that suggests that changing a price in the UK from one price, to another, than back again to another is illegal.
