fireburn95 said:
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How is it unethical? I don't think you know the definition of ethics or what constitutes ethical.
Its roughly the same as selling something full price the day before it goes onsale at a lower price. There isn't anything unethical about it. It's business.
If a guy comes into my store at 9:00 AM and I have a large inventory of blueberry muffins and charge him full price, yet offer the person who comes in at noon a discounted price because the amount of sales in the morning weren't what I anticipated, there isn't anything unethical about it. Not even if the following day I realize that at the lower price I'm assured that I sell more muffins and that same early morning customer comes back and buys another muffin at the lower price.
Business is about supply and demand. Simply. Basic. Economics.