Microsoft is playing up DLC in Australia for GTAIV!!!

[selnor]

PooperScooper said:

MaximusOptimus said:
In store ads will do almost nothing. People make their decision at home or wherever, few change their mind from a store poster.

I'd have to agree. Only way this will work is if people who frequently visit these stores actually read the poster before they made up their mind. I know half the time I just look right through the words and just focus on the picture. Ofcourse people are going to see GTA4 and just be like "sweet cant wait" because they already know this game., I know I'm not alone here either. Also people going to these shops are probably hardcore games and probably already know about the DLC and already made up their mind in which one they are getting.

I was gonna post this. Sigh, you beat me to it.:) Here in UK as well they have big posters. And they are big. I disagree with the comments above as the words 360 and exclusive are big. It was in your face as you walked in the door. It will certainly make people read the rest. I saw no advertising at all for PS3 version other than the coming soon boxes in the PS3 section.